The Craft & Hobby Association (CHA) will debut
10 new feature areas at Creativation, its new premier creative arts
industry event taking place January 21-23, 2017 at the Phoenix Convention Center
in Phoenix, AZ. As part of its event
announced earlier this year, the Association has reimagined its
trade show as a vibrant creative city – the capital of the creative arts
industry – where industry professionals go to learn, connect and discover.
Attendees, comprised of retailers, designers, makers, emerging businesses,
influencers, bloggers and other creative professionals, will be able to walk or
hop on and off the CHA Shuttle to visit hundreds of exhibiting companies’ booth
storefronts in creative neighborhoods, as well as its 10 new feature areas:
Studio – 11th Street, Booth #1131
is an artist in this creative studio space. Make your own masterpiece led by instructors.
Celebrate your creativity with a glass of wine during one of our Paint-n-Sip events
and get inspired by trying your hand at action-style painting in the Splatter
Room and leave with your own splattered canvas board. Sponsored
by 3M, DecoArt and
Pinspiration, and presented by the Society of Decorative Painters.
Artisan Plaza – Train Station
up the Phoenix experience as you watch local area artists, artisans and
crafters demonstrate their craft and so much more: Saturday,
January 21 from 8am-9am
and 12pm-2pm; Sunday, January 22 from 8:30am-10am and 12pm-2pm; and Monday,
January 23 8:30am-10am
Creativation Café Booth #1042
to the Creativation Café and enjoy make-n-takes and hands-on product
experiences with our CHA Designer Members, including Eileen Hull and her
vintage camper Scotty!
Innovations Center – 8th Street,
never-before seen ideas, trends, methods, techniques and devices through new
hands-on and interactive displays. Meet 25 innovators who created, designed or
made a revolutionary, mold-breaking innovation. Sponsored by Michaels.
International Pub – 25th Street,
with your colleagues from around the world while sampling craft beers in our
international pavilion. Join your next business partner for happy hour and make
your next big deal happen in a fun and friendly pub setting! Visit our
exhibitors in the International Pavilion to collect coins for a free beer
tasting! Sponsored by Hachette.
Satin Ice Edible Arts Shoppe –
19th Street, Booth #1901
the Edible Arts Shoppe and immerse yourself in the cookie decorating and sugar arts
industry. Connect with inspiring artists, discover delicious products,
teachable techniques and the incredible potential of the edible arts, sure to
excite and revitalize you with a new creative energy. Sponsored
by Satin Ice.
Maker Space – 18th Street, Booth
the power of creative collaboration as traditional crafting and technology
collide in a powerful maker experience like none other. Stop here to use and experiment
with state-of-the-art equipment and crafting tools and for make-n-takes with
CREATE, Ultimaker, Brother, Spellbinders, Beadalon, Faber-Castell, Fabric
Editions, Pebeo, Prym, Sizzix, Therm-o-web and Clover. Sponsored
swing on over to the Lecture Hall section of the Maker Space and enjoy demos
hosted by various sponsors and iDiscover chats, 15-minute lessons presented by
today’s business and social media experts.
by the Michaels Bookstore hosted by Baker & Taylor and participate in
make-n-takes with authors of creative industry publications. Learn about the
latest craft books and how you can hold author make-n-take events in your
retail store. Sponsored by Michaels and presented by Baker & Taylor.
Plugged In Park – 4th Street,
and relax under the shade of a tree or gather your friends for a picnic in the
park. This will be your oasis when it is time to take a break from your busy
days checking out the neighborhoods and conducting business. Stations will be available
for you to recharge your devices.
Town Square – 10th Street, Booth
your friends and business partners in town square, enjoy entertainment, or take
a seat on a park bench, take a break and plan your next move. And visit the new
membership truck where guides will serve up custom itineraries developed to
help you get the most out of your time in our city.
the Association will be unveiling its long-awaited 2016 Creative Products
Size of the Industry Study
during the keynote presentation held on Monday, January 23
from 7:45am-8:45am. The report will reveal unique industry and consumer insights including
the size of the creative products opportunity, spending patterns of crafters,
their demographic profiles and the attitudes they have toward their creative
activities. The keynote presentation is
open to Craft & Hobby Association members only. The research report will be
available to non-member businesses for a fee on February 1, 2017.