marked the official start of summer in the Northern Hemisphere, which signals
the end of the school year. The Association
For Creative Industries’ (AFCI) predicts an increase in kids crafts activities
this season, according to the data found in AFCI’s 2016 Creative Products Size
of the Industry Study.
research shows 49% of survey respondents plan to continue or increase their
involvement in kids crafts activities in the next 12 months,” say Keri
Cunningham, Senior Director of Marketing and Research, AFCI. “With fewer
school-related activities, families tend to have more free time during the
summer and therefore seek fun and educational activities, like arts and crafts,
to complete with their children.”
Kids crafts ranked third among crafts with the highest level
participation in the United States, with 37 million households participating in
the past 12 months. It followed the popularity of painting and drawing
activities, which ranked first with 41 million households, and edible arts
crafts, which ranked second with 39.7 million households.
The study defined kids crafts as “fun and
creative products, kits, and projects created specifically for toddlers,
preschoolers, and school-aged children.” The
findings comprise voluntary responses of 6,209 U.S. adults ages 18 and older
collected between October 2015 and September 2016.
AFCI performs ongoing research of the creative products industry
with its research partner, MaritzCX®.
AFCI will release new data in August, which will include statistics on the
distribution channels where consumers purchase arts and crafts products.
full report is available at www.afci.global
accessible to AFCI members for free.
interested in purchasing AFCI’s research reports can review the report
and should contact Keri Cunningham, Senior Director of Marketing
and Research, at firstname.lastname@example.org
ABOUT THE ASSOCIATION FOR CREATIVE
The Association For
Creative Industries (AFCI) is the premier trade association for the global
creative arts products industries. AFCI strives to deliver innovative high
value services as we support our Members who provide products and services to
educate, entertain, and inspire creative consumers. Our Members include the
manufacturers, retailers, distributors, designers, educators, digital content providers,
professional makers and DIYers, and other creative professionals that comprise
the $40 billion+ creative arts industries around the globe. For more
information about AFCI, membership, or its annual Creativation trade event,
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